
SUSTAINABLE MATERIAL SOLUTIONS
In an increasingly eco-conscious world, companies are changing how they
do business. International environmental regulations are expanding their
scope. More and more, companies are recognizing that creating high quality
products and materials that are safe, healthy, and ecologically sound
can be both profitable and have a positive global impact.
Who better to help you find the best sustainable material solutions
than the worlds leading sustainable materials experts?
Material ConneXion, McDonough Braungart Design Chemistry, LLC (MBDC)
and Environmental Protection Encouragement Agency (EPEA), offer you
a unique global platform for developing innovative and sustainable materials
and products. Together, we offer the expertise of three companies in
one.
Whether you are seeking an introduction to sustainable design, wondering
how sustainable design is being implemented in your industry, curious
how your material measures up, searching for Cradle to CradleSM
materials, or looking to get ahead of the curve by developing the best
sustainable materials or products, we will meet you along your journey
towards sustainability with valuable business benefits:
Product Innovation
Liability and Risk Management
Product & Brand Differentiation
Lifetime Customer Relationships
Increased Competitive Advantage
Tangible Social Responsiblity
Cost reduction
Increased Long-Term Profitablity
A Standard Bearer
for Sustainable Products
-Businessweek

Now
offered through Material ConneXion, Cradle to Cradle is fundamentally
different from other approaches to sustainability. It is a new design
paradigm with a positive agenda; what
Time calls "a
unified philosophy thatin demonstrable and practical waysis
changing the design of the world."
Instead of designing cradle-to-grave products, relegated to landfills
or incineration at the end of their life, the design paradigm
transforms industry by creating products for cradle-to-cradle cycles,
whose materials are perpetually circulated in closed loops.
Products optimized for the biological metabolism are termed biological
nutrients (e.g. plant-based and biodegradable materials), and are intended
for safe return to the environment as nutrients for living species.
Products optimized for the technical metabolism are termed technical
nutrients (e.g. metals and some polymers), and are intended to circulate
in closed-loop industrial cycles.
Cradle to Cradle design qualifies for LEED points (Leadership in
Energy and Environmental Design) and is recognized by the EPP (Environmental
Purchasing Program).
Please click here to download the new brochure on Sustainable Material
Solutions.
Collaboration between Material ConneXion,
MBDC and EPEA:
A Global Platform for Cradle to CradleSM Design
Given today's demands for more socially and environmentally conscious
products and materials, it is important for companies to positively define
their global impact and be leaders in environmental performance. Recognizing
the value of each other's expertise, Material ConneXion, MBDC and EPEA
have joined forces to create the leading global platform for developing
innovative, sustainable and Cradle to Cradle
SM materials and
products.
Our combined resources offer an invaluable sustainable design toolkit:
Cradle to Cradle material information, assessment and certification,
access to Cradle to Cradle materials, and the tools to develop Cradle
to Cradle materials and products. Together, we offer specific knowledge
in sustainable material solutions and practices, objective design recommendations,
and a breadth of worldwide experience across multiple industries.
Unified in the belief that good design is good business, Material ConneXion,
MBDC and EPEA are committed to providing greater global access to industry-changing
Cradle to Cradle material solutions.
Cradle to CradleSM is a service mark of MBDC.
THREE COLLABORATORS: A PERFECT FIT
Material ConneXion, MBDC and EPEA are leading global experts, respectively,
in material solutions, sustainable design, and environmental chemistry.
As collaborators with synergistic services, we provide you with a competitive
edge, expanding your ability to innovate and optimize your sustainable
product and material solutions. In helping you make better products,
we help you increase your long-term profitability. Through higher quality
product design, closer control of the production processes, and greater
material use, reuse and recycling, we help you incorporate ecologically-intelligent
design and enhanced business value into your overall framework.
To watch an exclusive interview of Material ConneXion founder
George M. Beylerian and EPEA founder Professor Michael Braungart about
the new collaboration, please click
here.
About Material ConneXion
Material ConneXion is the leading global platform for material innovation
and solutions. The company was founded in 1997 by George M. Beylerian
on the belief that every idea has a material solution. Since then,
Material ConneXion has become the trusted material advisor to Fortune
500 corporations, smaller forward-thinking companies and government
agencies seeking a competitive edge through strategic material selections.
With offices in New York, Milan, Cologne and Bangkok, Material ConneXion's
international network of material specialists provide a global, cross-industry
perspective on materials and their potential uses.
Material ConneXion offers four indispensable assets to architects,
designers, and manufacturers. The Advanced Materials Solution Team advises
in the development of materials and products by providing crucial material
intelligence gained through extensive research. Subscription-based Material
Libraries on three continents maintain over 4,000 materials reviewed
by an independent jury on a monthly basis. Material ConneXion LABS--temporary
library exhibition installations--and Innovation Alerts--keep companies,
universities and non-profits on the cutting-edge.
New materials create innovative design solutions, provide more sustainable
options, and accelerate the design development process. Dynamic material
dialogue is essential to this process, and so Material ConneXion is
committed to its creation through active Public Programming. This past
May, Material ConneXion presented "Matter X", the third in
its ongoing annual "Matter" conference series.This December
marks the publication of "Ultra Materials: How Materials Innovation
is Changing the World", and in May 2008, ICFF will debut Material
ConneXion's "Materials Matter", an exhibition of cutting edge
materials, technologies and production processes. Material ConneXion
publishes "Matter", a quarterly magazine exploring materials
and design through a variety of lenses.
www.materialconnexion.com
For more information on Material ConneXion, please contact:
Material ConneXion (US) - info@materialconnexion.com
Material ConneXion (Milan) - infoitalia@materialconnexion.com
Material ConneXion (Cologne) - infogermany@materialconnexion.com
Material ConneXion (Bangkok) - infothailand@materialconnexion.com
About MBDC (McDonough Braungart Design Chemistry, LLC)
MBDC was founded in 1995 by internationally recognized architect/designer
William McDonough together with Professor Michael Braungart,
as a strategic environmental consulting and design firm, dedicated to
revolutionizing the design of products and services worldwide using
the Cradle to CradleSM framework. The pair teamed up to promote
and shape what they refer to as "The Next Industrial Revolution"
through the introduction of a new design paradigm and the implementation
of eco-effective principles. McDonough and Braungart are co-authors
of the book Cradle to Cradle - Remaking the Way We Make Things,
published in 2002 by NorthPoint Press.
MBDC developed and offers the Cradle to CradleSM
Product Certification System that verifies manufactures' achievements
using a series of environmental and social criteria. These criteria
are based on the principles of Cradle to Cradle, developed by McDonough,
Braungart and MBDC.
Cradle to CradleSM is a service mark of MBDC.
www.mbdc.com
About EPEA (Environmental Protection Encouragement Agency)
EPEA was founded in 1987 by world renowned chemist Prof. Michael
Braungart as an independent scientific research institute based
in Hamburg, that develops Cradle to Cradle product solutions.
EPEA's interdisciplinary team aligns products to Cradle to Cradle design
goals with tools that have been developed ad hoc for this purpose. Cradle
to Cradle design makes products possible that are economically successful,
healthy for users and supportive for the environment and future generations.
Their innovative design not only addresses appearance and functionality,
but it also addresses the definition of their composition and enables
a new dimension of quality and security of these products along with
their material flow cycle. By integrating economic, social and environmental
aspects, they are superior to currently produced and available products.
EPEA's driving goal is to not only reach positive effects for end users
by aiding in the development of healthy products, but also for the environment
in general by way of safe products for consumption and products
for service, where technical nutrients are recovered and processed,
based on Intelligent Product System (IPS). This also applies
to a next generation because the resources that are mobilized for Cradle
to Cradle products are maintained as such and effectively used. EPEA
is a licensee of the Cradle to CradleSM Product Certification System
developed by MBDC.
ABOUT CRADLE TO CRADLE
Overview:
Cradle to CradleSM is fundamentally different from other approaches
to sustainability. It is a new design paradigm with a positive agenda;
what Time calls "a unified philosophy that--in demonstrable and
practical ways--is changing the design of the world."
Cradle to Cradle principles make products possible that are economically
successful, healthy for users and supportive for the environment and
next generations. Their innovative design addresses not only appearance
and functionality. It also addresses the definition of their composition
and enables a new dimension of quality and security of these products
along with their material lifecycles. By integrating economic, social
and environmental aspects, they can be superior to currently produced
and available products.
Instead of designing cradle-to-grave products, dumped in landfills
or incinerators at the end of their 'lives,' Cradle to Cradle transforms
industry by creating products for cradle-to-cradle cycles, whose materials
are perpetually circulated in safe, closed loops. Maintaining materials
in closed loops ideally maximizes material value without damaging human
health or ecosystems.
Cradle to Cradle and its eco-effective strategies have positive effects
extending beyond companies to suppliers, customers, communities, and
the natural world.
An Eco-Effective Methodology:
Cradle to Cradle is based upon an eco-effective strategy for human
industry that is safe, profitable, and regenerative, producing economic,
ecological, and social value.
Cradle to Cradle models human industry on nature's processes, in which
materials are viewed as nutrients circulating in healthy, safe metabolisms.
Industry must protect and enrich ecosystems--nature's biological metabolism--while
also maintaining a safe, productive technical metabolism for the high-quality
use and circulation of mineral, synthetic, and other materials.
Using these principles, you can create two types of Cradle to Cradle
Products: Those that can be conducted safely either as products for
consumption into biological systems or as products for service
into technical systems for subsequent product generations.
BIOLOGICAL
CYCLE

TECHNICAL
CYCLE

"Cradle to Cradle: Remaking the Way We Make Things"
In 2002, Cradle to Cradle founders, Chemist Michael Braungart and architect
William McDonough published the book, "Cradle to Cradle: Remaking
the Way We Make Things." The book, itself the result of an
innovative design process, has been highly lauded for communicating
the Cradle to Cradle paradigm to the public. This 'treeless' book points
the way toward the day when synthetic books, like many other products,
can be used, recycled, and used again without losing any material quality--in
cradle-to-cradle cycles.
To purchase "Cradle to Cradle: Remaking the Way We Make Things"
from the Material ConneXion bookstore, click
here.
Cradle to CradleSM is a service mark of MBDC.
TOOLKIT
Whether you are looking for Cradle to CradleSM materials,
seeking an introduction to sustainable design, wondering how sustainable
design is being implemented in your industry, curious how your material
measures up, or are seeking to get ahead of the curve by developing
Cradle to Cradle materials or products, we have the right tool for you.
Cradle to Cradle Materials Library
Looking for Cradle to Cradle materials?
Material ConneXion's libraries are renowned for providing cutting-edge
material solutions. Over 4,000 materials can be found on-site in our
libraries in New York City, Milan, Cologne and Bangkok, as well as in
our online database. Material ConneXion is proud to be the first materials
library in the world to include Cradle to Cradle material options.
Cradle to Cradle in focus
Industry-specific case studies
Cradle to Cradle material selections for your industry
Interactive Design Session

Cradle to Cradle materials will be available in Material ConneXion
libraries in January 2008.
To find out more about the Cradle to Cradle Materials we offer or
to subscribe to a Material ConneXion Library, please contact:
library@materialconnexion.com
Workshops
Interested in developing sustainable products but not sure where to
start?
One-day workshops lead by specialists from Material ConneXion, MBDC
and EPEA introduce you to the world of sustainable design. Basic workshops
provide you with an understanding of Material Intelligence, Sustainability
and Cradle to Cradle principles. Customized workshops take you to the
next step. Whether you're a large corporation or a smaller forward-thinking
company, we will work with you to define these concepts as they pertain
to your own industry and work. We will then guide you through a collaborative
design session to develop project and product ideas.
Workshop 1: The Fundamentals: Understanding Sustainability
Elements to consider while adopting an eco-strategy
The differences between various sustainable approaches
Global certifications
Cradle to Cradle in focus
Sustainable material selections
Workshop II: A Customized Approach: Applying Cradle to Cradle Elements
to your Design Strategy
Elements to consider while adopting an eco-strategy
The differences between various sustainable approaches
to your industry
Global Certifications that apply to your industry
To find our more about our Workshops, please contact:
consulting@materialconnexion.com
Cradle to Cradle Material Assessment & Certification:
How does your material measure up?
Cradle to Cradle Material Assessment provides material manufacturers
within the Material ConneXion library direct, actionable feedback on
how to maximize the quality and value of their materials. Through an
information gathering and scientific research process, materials are
assessed with the goal of developing and utilizing the most environmentally
intelligent materials possible. The assessment results describe a material's
present characteristics and areas for improvement in relation to Cradle
to Cradle design principles.
Certify your material or product!
Cradle to Cradle Certification benchmarks the size of the environmental
footprint of a product that charts and realizes continuous improvement
over time and provides companies with a new marketing and selling tool.
If a candidate product achieves the necessary criteria, it is certified
as Basic, Silver, Gold or Platinum. All certified materials can bear
the Cradle to Cradle certification mark. Materials achieving above the
Silver tier will be presented within Material ConneXion's libraries.
The
Cradle to Cradle Certification Logo
To find out more about Material Assesment & Certification, please
contact:
consulting@materialconnexion.com
Cradle to Cradle Material & Product Development:
Do you want to develop ecologically-intelligent, sustainable products?
Cradle to Cradle Design raises the bar for intelligent design of products
and services. Designing high quality products that are safe, healthy,
and ecologically sound leads to product differentiation, increased competitive
advantage, cost reduction, and risk management.
A customized team of specialists from Material ConneXion, MBDC and
EPEA offer you the expertise of three companies in one. Using our combined
knowledge in sustainable materials and Cradle to Cradle processes, we
will advise you in the development of a particular innovative, sustainable,
Cradle to Cradle product. Working one on one with you, we will guide
you through the entirety of the design process--from brainstorming sessions
to specific cutting-edge material selections, through product creation
and to a final Cradle to Cradle CertifiedCM design.
Our incomparable team has the knowledge, experience and unique cross-industry
perspective on materials and sustainable design solutions to add value
to your product. Not only will this product have positive effects on
the environment, it can be a source of new, increased innovation and
revenue for you.
To find our more about our Advisory Team, please contact:
consulting@materialconnexion.com
Cradle to CradleSM is a service mark of MBDC.
Cradle to CradleCM is a certification mark of MBDC.