Sustainability powered by Cradle to Cradle
Royal Auping is the largest independent Dutch bed manufacturer with production sites in the Netherlands and sales offices in various European countries. Outside Europe, Auping products are available through exclusive distributors in many countries worldwide.
The products, processes and entire organization of Auping should be(come) fully sustainable where ‘sustainability’ is defined as; “development that meets the needs of the present without compromising the ability of future generations to meet their own needs.”
Auping is pursuing a positive impact on the planet. To create growth opportunities, Auping will focus more explicitly on developing innovative sustainable advantages at acceptable costs. In this Auping is taking an approach of optimization rather than minimization. Auping understands that the perspective of “people, planet and profit” will broaden the firm’s position of leadership, allowing us to realize new and advanced success factors. In the concept of ‘good design’ of products, Auping moves beyond typical measures of quality – such as cost, performance and aesthetics — to integrate and apply additional objectives addressing the environment and social responsibility.
Auping implements the Cradle to Cradle® framework to move beyond the traditional goal of reducing the negative impacts of commerce (‘eco-efficiency’), to a new paradigm of increasing its positive impacts (‘eco-effectiveness’).
Cradle to Cradle Milestones:
2010 Auping communicates commitment to Sustainability and Environmental Responsibility with Cradle to Cradle 2020 vision
2012 Auping awarded the Cradle to Cradle Organization Charter
2012 Auping is the first bed manufacturer worldwide who receives the Cradle to Cradle Silver award for one of its beds: the Essential. Other bedmodels, Mattresses and meshbases follows
2014 Sustainable new factory in Deventer, Holland
Cradle to Cradle Goals:
Auping commits itself to the goal Cradle to Cradle GOLD in 2020, and integrates the Sustainability Vision in 3 Pillars
1. Our product materials can be recycled at the highest level: No waste but Upcycle!
2. Power with renewable energy & respect of natural systems
3. Optimal working & social conditions for sustainable labor deployment of all Stakeholders