This is how nature would print

Cradle to Cradle printing products mark the start of a new era in printing. In 2011, after intensive research, the Austrian communication company gugler* succeeded in becoming the first company to produce printing products capable  of fully and safely reentering the biosphere at the end of their useful life. This  led to Cradle to Cradle Silver certification for its pureprint product group. All substances contained in the Cradle to Cradle certified printing products have been analyzed in collaboration with the environmental research institute  EPEA Hamburg.

Effectiveness rather than Efficiency

Guided by the principle that an effective economy is preferable to an efficient one, gugler* designed its printing products to ensure that they will be 100% degradable after optimizations. The long-term goal is to have so many Cradle to Cradle Certified™ printing products that toxic waste is no longer produced, but instead, sludge that can be used as a natural fertilizer.


Even before its Cradle to Cradle certification, Gugler* had established very high environmental standards and the company has always been one of the pioneers in the field of green printing in Europe. The first printing company to receive the Austrian eco label, gugler* attaches great importance to environmental collaborations and projects. In 2015, gugler* landed the first licensee for Cradle to Cradle pureprint production – a printing company in Denmark. This was an important step towards a promising future for the Cradle to Cradle printing community.