Frosch (Werner & Mertz)
For the first time in Europe, the Cradle to Cradle Certified™ Gold certificate was awarded to a product in the cleaning industry: the Frosch Citrus Shower & Bath Cleaner.
„Our brand Frosch, the eco-pioneer for more than 25 years, is again a forerunner in sustainability,“ explained Reinhard Schneider, Managing Director of the family-owned company Werner & Mertz. „We are very proud to achieve this excellent result after the very challenging path through the Cradle to Cradle Certified™ process. Our own high aspiration and quality standards are thus confirmed by an independent institute, „says Schneider.
The raw material and recipe evaluation system of Werner & Mertz GmbH was developed independently. Now another step has been taken and the system itself put to the test, following the Cradle to Cradle® principles in collaboration with EPEA Switzerland and EPEA Internationale Umweltforschung GmbH in Hamburg.
Future products should be consistently designed to be useful for material cycles. They should, for example, improve the quality of the recycling fractions obtained so that recycling is possible at the same or higher level. Ingredients, including those such as pigments and additives, should be chosen so that no toxic effects occur during use or in other phases, such as production, utilization or after-use. For example, crude oil once consumed for the production of plastics remains cycles and is not irretrievably burnt. The energy for the recycling cycle, as well as for other production processes, should be obtained from renewable sources as far as possible from an environmental and climatic point of view. Thus a PET bottle can become a PET bottle again.
The Cradle to Cradle® design from EPEA has its own detailed evaluation key. This includes the materials used, their circulatory capacity, the consumption of energy and water and the social effects of product cycles and production methods. By drawing parallels to the in-house raw material and recipe evaluation, Werner & Mertz is gaining insight into possible improvements of the own system.