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The European Empowering Consumers for the Green Transition Directive (EmpCo) is changing the framework for environmental claims, sustainability labels, and the communication of product characteristics.
For companies, this raises the question: How can sustainability performance be communicated clearly while also being credibly substantiated?
Broad statements such as "sustainable," "green," or "environmentally friendly" are coming under greater scrutiny, self-declared labels are being more strictly regulated, and requirements for transparency and evidence are increasing.
Prove, don't promise
However, the consequence should not be to stop sustainability communication entirely. Instead of greenhushing, what is needed is a robust data foundation and clearly defined statements.
For companies, this means, for example:
This is exactly where EPEA comes in. We support companies in reviewing existing sustainability claims and in consolidating and evaluating the necessary evidence from products, supply chains, and life cycles.
Cradle to Cradle Certified® as a basis for credible claims
Independently verified certifications can play an important role here. Cradle to Cradle Certified® is classified as a Type I ecolabel according to ISO 14024. The certification is based on transparent criteria and independent verification.
This creates an opportunity for companies to base their sustainability communication more systematically on verifiable product information and independent evidence.
How EPEA supports companies
EPEA combines the professional evaluation of products with the data foundation required for robust sustainability communication. This turns a general sustainability promise into a verifiable statement backed by the appropriate data.
Learn more about our support regarding EmpCo and Green Claims.