Carlsberg has introduced printing inks for the labels of its flagship Carlsberg brand worldwide that meet the requirements of the Cradle to Cradle Certified® Standard at the Silver level. This ambitious goal was initiated through intensive collaboration and development work with the ink manufacturer hubergroup and the printing company Töpfer, under the scientific guidance of EPEA.
Printing inks can be a hotspot for problematic substances that hinder the recycling of labels in the paper cycle. The newly developed inks helped reduce problematic substances, thereby improving the recyclability of the labels within the paper recycling stream.
Carlsberg’s Sustainability Director, Simon Boas Hoffmeyer, confirms that innovations such as the green ink can only be achieved through collective action:
"Only through strong partnerships can a positive cycle of improvements be created within the company and between suppliers and business partners. Carlsberg cannot do it alone, which is why the knowledge of our partners is incredibly important in helping us achieve our goals."
