green-Effective® cleaning & care

Werner & Mertz GmbH developed their raw material and recipe evaluation system independently. With the cooperation with EPEA Germany and Switzerland the company wanted to further improve their products by following the Cradle to Cradle® design principles.

“Our brand Frosch, the eco-pioneer for more than 25 years, is again a forerunner in sustainability,” explained Reinhard Schneider, Managing Director of the family-owned company Werner & Mertz. “We are very proud to achieve this excellent result after the very challenging path through the Cradle to Cradle Certified™ process. Our own high aspiration and quality standards are thus confirmed by an independent institute, “says Schneider.

(2014 - today)

EPEA Services


  • All ingredients are positively defined and optimised for recycling
  • Bottle body made of sugar cane based recycled plastic
  • Reduces the need for fossil fuels and the CO2 footprint by about 70%