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Aveda has set itself the goal that everything is either fully utilized without waste or returned to the earth to nourish it. With support from EPEA, the company decided to develop products made from materials that can be safely returned to the biosphere (biological cycle) after use. The packaging of Aveda’s products meets the highest environmental standards according to Cradle to Cradle principles and is made from recycled materials that can be repeatedly reused within the technosphere (technical cycle).
