The EmpCo Directive significantly tightens the EU's requirements for environmental claims and specifically targets misleading environmental communication. Effective September 27, 2026, it will be legally binding across the EU, defining clear rules for handling so-called Green Claims. Going forward, blanket or unspecific terms like "eco-friendly," "green," "sustainable," or "climate-neutral" will be inadmissible without robust and verifiable evidence. Claims about environmental impact must be clearly substantiated, verifiable, and understandable for consumers.
Sustainability labels are also under increased scrutiny: they will only be permissible if they are based on independent, transparent certification systems. Self-developed or unverifiable labels, as well as misleading compensation claims, will be prohibited in the future.
More information from C2CPII.
The aim of the directive is to provide consumers with reliable information and enable informed purchasing decisions. For companies, this means increasing demands on the quality and verifiability of their sustainability communication, as well as a significantly higher risk for unsubstantiated claims.
The originally planned EU Green Claims Directive is currently not being implemented, making the EmpCo Directive the central regulatory framework for environmental communication in the EU at present.